Draw the viewer in
Make sure they know who you are
Sell them on the BENEFITS of you or your service/product
Tell them how to make a purchase
Like any other kind of advertising, a good television spot uses the medium to its best advantage. In this case, that means sound and images that move. A TV spot that doesn’t use sound, is always a waste of money. A good TV spot should tap into the emotions of the viewer in conveying the benefits of the product or service. Again, it can tie into print or radio ads, but needs a unique approach to maximize your investment.