Draw the viewer in
Make sure they know who you are
Sell them on the BENEFITS of you or your service/product
Tell them how to make a purchase
Like any other kind of advertising, a good television spot uses the medium to its best advantage. In this case, that menas sound and images that move. A TV spot that doesn't use sound, is always a waste of money. A good TV spot should tap into the emotions of the viewer in conveyingthe benefits of the product or service. Again, it can tie into print or radio ads, but needs a unique approach to maximize your investment.